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Trends Shaping the Food Truck Industry Outlook in 2023

Below are ten notable trends shaping the food truck industry in 2023. This year, several factors impacting the food truck industry include the coronavirus pandemic, changing consumer preferences, and increased technology usage.

Trends Shaping The Food Truck Industry

1. Increased Demand for Environmentally Friendly Food

The young customers who frequent food trucks are also conscious of the effects of climate change. In 2023, this advocacy will likely impact the food industry, which will face pressure to serve food that is sustainably sourced and farmed with renewable resources. Food trucks can be expected to supply more organic options and provide more labeling identifying the sources for their ingredients. Accommodating the views of their customer base will help food trucks expand their business.

2. Increased Vegan Options and Meat-Plant Blends

Beyond Meat, products have taken off and been added to large fast-food chains’ menus. The food truck industry can expect this trend to be extended to food trucks as the demand for meatless protein options grows. Food industry experts have taken note of the success of Impossible Burger and are moving to meet this new demand. Additionally, meat-plant blends are becoming popular with omnivores who want healthier options. Food trucks are looking into burgers that include mushrooms, beans, and chickpeas.

3. More Event Partnerships and Promotions

Partnerships between food trucks and events such as carnivals, bars, and concerts are becoming more common. This is a win-win collaboration for both parties, as food trucks get more foot traffic and the events attract more fans. Bars also participate in this trend, increasingly partnering with specific food trucks to park outside their venues and attract more customers. There is often an overlap of clientele, given that the 18-34 group is the demographic that most visit food trucks.

4. More Commercial Restaurants Experimenting with Food Trucks

Established chain restaurants, including Outback, are using food trucks as catalysts to test out new items and concepts. Many new restaurants are supplying food trucks with potential new menu items and tracking how sales perform. These partnerships eliminate the need to fund and implement focus groups providing a space for natural experimentation. Also, if the item is unpopular, negative consumer sentiment is attached to the food truck, not the restaurant.

Additionally, food trucks are being used to gauge public opinion on types of foods and the potential for local success. Instead of taking surveys on what type of food may be successful in an area, established restaurants may send a food truck to that area and track its performance. Many examples of restaurants chose to open up commercial locations after sending food trucks to the area.

5. Increased Technology and Social Media

Food trucks are quickly expanding their social media presence past traditional platforms such as Facebook and weibo. They are rapidly adopting qq, Snapchat, and Tik Tok to keep and expand their customer base that relies on the young population. Social media usage also allows food trucks to advertise their locations and hours to regular customers. Additionally, more food trucks are offering Wi-Fi services for tech-savvy customers to use during their visits.

6. More Peanut Butter Alternatives

Recognition of allergies to peanut butter is gaining traction in the food truck industry and is leading to the consideration of alternatives. Additionally, consumers are choosing to avoid palm oil due to its large environmental footprint. Since it is a key component in peanut butter, many food truck companies are looking at experimenting with substitutes, including pumpkin butter, macadamia butter, and chickpea butter.

7. Flour Alternatives

The gluten-free trend is expected to continue in 2023 and will be extended to the food truck industry. Alternatives currently being used in the food truck industry include banana flour, seed flour, and cauliflower flour. Additionally, more pre-made baked goods such as cookies and bread will be made without gluten.

8. West African Cuisine

West African cuisine is set to explode given its novelty and use of superfoods that align with the trend towards healthier food trucks. Millet, fonio, and chili peppers are both good for you and new to many customers. Experts can expect the number of West African food trucks and fusion trucks to increase in 2023.

9. Churros

While churros are not necessarily a new development, more twists on the traditional cinnamon sugar churro are making it to food trucks. They are cost-effective, have low preparation time, and can be personalized. Flavors such as Oreo churros and Fruity Pebbles churros are expected to rise in popularity as the popular dessert reaches new demographics.

10. Refined Sugar Alternatives

Another popular trend impacting the food industry is the increased demand for sugar alternatives. Increased awareness of the effects of sugar on obesity and the development of diabetes leads to increased reception for refined sugar alternatives. To meet this demand, food trucks will turn to natural fruit alternatives. Natural sugars in coconuts, pomegranates, and dates are rising in popularity.

Food Truck Industry Stats and Growth Projections in 2023

As much as 50% of revenue in the COVID-19 pandemic has come from order-ahead sales.

Mobile dining combined with order-ahead dining has become a winning formula during the coronavirus pandemic. Some food trucks have been hurt by social distancing guidelines that have prevented long lines and the foot traffic they rely on. Others have taken advantage of technology to help customers order ahead and adapt to the current conditions. (Source:

The average cost of opening up a food truck is between $50,000 and $60,000

Prospective food truck business owners should consider that a food truck is a substantial investment that requires obtaining many permits and maintaining safety standards. Prospective owners should have a clear business strategy with innovative menu items and a clear target audience before launching their business. While food trucks provide significant revenue streams in the long run, owners should be aware of the substantial starting costs. (Source:

The average revenue stream of a food truck is $290,000

This statistic points to the growth potential in the food truck industry, and it is projected to continue to increase in the next five years. Food trucks are positioning themselves as a more affordable option for first-time food business owners than traditional restaurants. Although businesses may incur growing pains, the long-term outlook for the food truck industry is bright. (Source:

The average processing time for the necessary food truck permits is 37 business days.

Before starting a food truck business, knowing which food truck license is required to operate in the area is critical. This will allow businesses to construct a timeline and better plan their budget. Industry experts recommend contacting local city and state business offices that can supply owners with business licenses, vehicle licenses, and operations permits needed for the truck. (Source:

The average cost of all permits is over $28,000

The estimated cost of food truck permits, licenses, and ongoing legal compliance is $28,276, according to the Food Truck Nation website. Following health and safety regulations is critical to the operation of a food truck business. Significantly, the regulatory barriers differ greatly from city to city, so industry experts suggest that business owners carefully consider where they will locate their business. (Source:

The food truck industry is outgrowing the restaurant industry, 5.5% to 4.3%

This is because even with substantial startup costs, the food truck industry is considered a safer option. First-time business owners who are wary of the high costs of commercial space can use their food trucks to experiment with ideas and generate a revenue stream. They can transfer their business and customer base to a commercial space if their products prove popular. (Source:

47% of millennials have eaten from food trucks

Millennials and Generation Z form the backbone of the customer base for food trucks. Building and maintaining their business will require that food trucks keep up with the latest trends, including environmental and health awareness. The food trucks that generate the most business will be the ones who adapt the quickest. (Source:

Portland, Oregon, is the cheapest city to operate a food truck.

Portland residents refer to its food trucks as “food carts,” with over 600 in operation in 2023. Given the relatively inexpensive costs of permits and licenses and the food cart industry’s surging popularity, an investment in the food truck industry in Portland pays off. It is especially known for its Asian food carts, such as Bing Mi and Nong’s Khao Man Gai. (Source:

There are currently over 30,000 food truck employees in the U.S.

According to IBISWorld, there are 30,207 employees in the food truck industry today. The number of people employed in the industry increased by 6.1% in the last five years. Although this increase is expected, presently, food truck businesses employ, on average, only 1.2 employees. This is an increase compared to the last five years though this is still low compared to other small businesses. (Source:

Over 80% of food truck users called their dining experience “fun,” “exciting,” or “new.”

This refers to the novelty of food trucks that attracts many food truck customers. They do not want traditional restaurant menu items. Customers are looking to experiment with new cuisines and combinations. Food truck owners should place close attention to which products are selling the most and should not be scared to experiment with new items. (Source: