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Coffee and Tea Marketing & Industry Trends Shaping 2023

The global coffee and tea industry includes ready-to-serve products, instant, and brewed ingredients, and dedicated shops that exclusively serve the beverages as part of their beverage service. According to Business Wire’s “Coffee and Tea Global Market Report, 2020-30: COVID-19 Impact and Recovery” report, the total coffee and tea market is predicted to grow from $142.1 billion in 2019 to $168.5 billion in 2023.

The rate is low because of the Coronavirus closings, but the industry should bounce back to an average growth rate of 9.0 percent yearly to reach $191.1 billion in 2023. Entrepreneurs in all coffee and tea service areas can plan proactively for business success by capitalizing on industry statistics and 2023 beverage trends.

Coffee and Tea Industry Stats and Growth Projections in 2023

The following statistics provide dramatic insights into the benefits of conducting business in the coffee and/or tea industry:

  1. Coffee Shop Popularity – According to, about 60 percent of U.S. coffee drinkers visit a chain coffee shop at least once a month.
  2. Drive-throughs Remain Immensely Popular – Statistics show that 50 percent of Americans get their coffee from drive-through operations.
  3. Global Demand for Coffee – Despite the demand for coffee in the United States, the country only ranks 25th in per capita coffee consumption. That means 24 countries have higher consumption rates that are worth targeting.
  4. Millennial Tea Drinking Stats – Tea continues to gain market share in surprising areas. For example, according to, about half of U.K. tea brands are purchased by millennials in the 24- to 35-year-old demographic.
  5. Tea Industry Stats – The tea industry generates $52.1 billion annually, and the revenue is predicted to grow to $81.6 billion by 2026.
  6. Global Tea Consumption – Statistics show that annual tea consumption tops 41 million liters annually.
  7. Even Younger Tea Drinkers Are on the Bandwagon – Generation Z has helped to fuel the demand for sparkling bottled iced tea beverages like Lipton Sparkling Tea, Sound Sparkling Tea, Kombucha Wonder Drink Sparkling Fermented Tea, and many other brands.
  8. Tea Market Types – Many tea varieties include black, Oolong, green, herbal, and fruit teas. Still, black tea is the most popular because of its antispasmodic, antiviral, and antiallergenic properties. Increased demand for green tea is attributed to its health benefits, which include better cardiovascular health and weight loss.
  9. Daily Coffee Consumption – According to, the average daily consumption of coffee is 3.1 cups.
  10. Demand for Specialty Coffee Beverages – More than half of all coffee consumption in the United States includes specialty beverages like espresso, cappuccino, iced/cold coffee, and lattes at premium prices.

Coffee and Tea Trends of 2023

The coffee and tea trends of 2023 range from molecular nitrogenation to more sustainable sourcing practices. Nitrogenation delivers a smoother, creamier mouthfeel without adding empty calories. Consumers are also looking for better presentations of both tea and coffee beverages. Talented baristas create customized images in cappuccino and latte foam. Adding seltzer to tea and coffee also makes drink concoctions sparkle and fizz.

Beverages of all kinds are taking beverage sales to the next level. Consumers can buy brain-enhancing energy drinks, molecular cocktail creations, and zero-alcohol beverage options. The coffee and tea industry can keep up with these trends by embracing coffee and tea trends. Aficionados of coffee and tea are ready for new ideas, and the following ten trends are just a sampling of what merchants can do to increase coffee and tea sales:

1. Unique Blends of “Healthy” Coffees

Proprietary blends of coffee are becoming more and more popular. According to, coffee and tea shops — and even full-service restaurants — increasingly offer blends to support good health and reduce fat with soy and collagen creamers. Blends like mushroom coffee and matcha lattes are common. Most dedicated coffee shops offer blends that increase gut health, boost metabolism, and/or support the immune system.

2. Snapchilled Coffee

Freshness matters. The snap chilling process suppresses cold brewing even if you prefer chilled coffee in hot weather. The process takes freshly brewed coffee and cools it rapidly, extracting more flavor and appealing aromas than the cold brewing process. There is also no waste of unused cold-brewed coffee. Snapchilled coffee doesn’t take as long to make as cold-brewed, and you don’t need to dilute the coffee by adding ice cubes. This trend is becoming more common in coffee and tea shops everywhere.

3. Coffee Tourism Becomes a “Thing.”

Millennials often approach coffee as a holistic experience, and many young people seek coffee in popular growing regions. Coffee tourism has become the next big trend, and millennials seek more authentic experiences in unique cafes worldwide. The trend mirrors the farm-to-table movement for produce and meat production. Millennials also seek out shops that offer unique coffee and tea presentations, compelling photographs of coffee plantations, educational experiences, etc.

4. Canned and Bottled Coffee Becomes More Popular

In a society that’s always on the go, canned and bottled coffees and teas are becoming a staple of the neighborhood market. Adding these self-contained coffee and tea options to your inventory is easy with no additional setup costs. You can add coffee and tea at gas stations, convenience stores, vending machines, and other businesses that young people patronize.

5. Buttered Coffee Greases the Gears

Would you like cream, sugar, or butter for your coffee? Surprisingly, buttered coffee is becoming a popular trend — especially for people on the go who don’t eat breakfast. Buttered coffee is coffee enhanced with a tablespoon of butter. According to, butter makes coffee more nutritious and strengthens its effects.  Popular among celebrities and professional athletes, the trend is spreading and gaining a cult following. It’s also an easy enhancement that allows sellers to substantially increase the price of a cup of coffee.

6. Tea Cocktails and Zero-proof Drinks

According to, tea beverages are becoming a staple of trendy bars worldwide. About 43 percent of the public doesn’t drink, and many people choose not to drink alcohol on every social occasion. There are limits to how many Virgin Marys and Shirley Temples one can consume. Tea blends offer a great variety of non-alcoholic beverages, and jealous booze drinkers can drink their favorite tea in a proprietary tea cocktail.

7. Choosing Tea for Health Benefits

Many consumers now choose tea for its complex blend of chemicals and additives like turmeric, ginger, and chamomile. According to, most of these tea additives are classified as “adaptogens,” which are substances that relieve mental and physical stress.

Components in teas can be marketed to health-conscious customers. High-end teas might even include CBD oil, a legal and healthy ingredient derived from hemp. Shops can legally add CBD teas anywhere in the United States if the CBD oil doesn’t come from the cannabis plant and has psychoactive compounds. According to, CBD-laced coffee and tea are popular among health enthusiasts and people who suffer from debilitating pain. CBD stands for cannabidiol, a non-psychoactive ingredient in hemp and cannabis plants.

8. Consumer Demand for Increased Tea Options

According to, more and more tea lovers are demanding better quality teas in restaurants, cafes, and coffee/tea shops.  Tea aficionados are no longer satisfied with one or two choices of standard tea bags. These people want more options like loose-leaf tea brewing. That’s good news for business owners because they can increase sales with fancier tea options instead of serving tea as a loss leader. Loose leaf tea service generates high-profit margins and increased customer satisfaction.

9. Ready-to-drink Tea Beverages Expand Tea Options

Ready-to-drink teas are gaining an increased share of the RTD market. These teas are easily marketed as healthful alternatives to sweet sodas. Black and green teas are the most popular, but smaller companies — like Stash Tea — are bottling proprietary blends.

10. Plant-based Proteins Gain a Wide Constituency

Plant-based additives are becoming popular for both coffee and tea. According to, about 49 percent of consumers feel that plant additives need more flavor, and beverages are the perfect palette for blending plant-based flavors and increasing non-dairy creamer options.  Nut milk is ideal and includes soy, almond, coconut, and other flavors. Forward-looking merchants can increase profit and customer satisfaction by adding more plant-based proteins.

Getting in on an Invaluable Secret

The popularity of coffee and tea is hardly a secret, but the appeal of marketing coffee and tea products for business might be overlooked. Proprietary coffee and tea shops do phenomenally well, and consumers get their coffee on the go at food trucks, restaurants, coffee shops, and supermarkets. Bottled coffee and tea beverages have become increasingly varied and popular. If you want to sell a great, sustainable product, coffee and tea offer marketing opportunities like no other products.